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Coming up with a Digital PR idea is relatively easy, but coming up with a Digital PR idea that a journalist might actually want to write about is much harder. There's a big difference between "this would be interesting to our customers" and "this is a story a journalist could use." Businesses naturally think internally when PR comes up. What the business is doing, what awards they've won. But that isn't really the point of digital PR. The point is to position yourself as an e

Digital PR sounds expensive and, if you're running a local business, you might reasonably think: "What has Digital PR got to do with me?" You don't need to be a household-name brand to get your business mentioned online, you just need something that other people find interesting enough to talk about, and that's where Digital PR comes in. What actually is Digital PR? At its simplest, Digital PR is about creating something interesting, useful or newsworthy and getting it in fro

Have you ever looked at a competitor on Google and thought: "How on earth are they above me? They've got fewer reviews." You're not alone. Reviews are one of those areas of local SEO where there's a lot of advice floating around online, ranging from sensible to "just get 500 five-star reviews and Google will love you." Unfortunately, local SEO doesn't work quite like that. So, do Google reviews actually help you rank higher? Yes. But they're not a magic button. Reviews are on

If you're wondering why your business isn't showing prominently on Google Maps, there probably isn't one single thing you've done wrong.

You know how it is. Something breaks and you need to call in the trades to fix it. So what's the first thing someone does? Google it.