What's included in the SEO Audit
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Website structure & navigation - a review of how your key services and pages are organised
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On-page SEO - titles, headings, page content and search intent
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Technical SEO - key technical issues identified through a crawl of the website
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Service page analysis - an assessment of your main commercial/service pages and opportunities to improve them
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Local SEO - an assessment of how well your website targets the areas you serve
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Google Business Profile - a review of your profile, including category, services, reviews, photos and overall optimisation
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Local search visibility - a review of how your business appears for relevant local searches
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Competitor comparison - a comparison with relevant local competitors in search and Maps
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Internal linking - an assessment of how your pages connect and whether important commercial pages are being supported
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Content opportunities - identifying useful content opportunities based on what your business offers and what customers are likely to search for
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Prioritised recommendations - a clear action plan showing what to tackle first, rather than a long list of issues
LOCAL SEO AUDIT
Cwm Roofing & Building, Swansea
Business: Roofing Contractor
Location: Swansea & surrounding areas
Date: August 2026
Illustrative example
The business and data presented in this report are fictional and are used solely to demonstrate the format and level of detail of a local SEO audit.
LOCAL SEARCH VISIBILITY
An initial review of commercially relevant searches indicates that the business has established local relevance, but visibility varies considerably between services.
Illustrative search snapshot
Search term Position
Roofer Swansea 8
Roofing company Swansea 11
Roof repairs Swansea 6
New roof Swansea 9
Flat roofing Swansea 14
Analysis
The business is already appearing for relevant searches, indicating that the existing website and Google Business Profile provide a foundation to build upon.
However, four of the five example searches fall outside the top six positions.
For a local service business, this represents a meaningful opportunity: improving visibility for existing commercial searches may be more valuable than expanding into a large number of additional keywords.
Recommendation
Prioritise the service pages and local signals associated with the highest-value searches before expanding the site's keyword footprint.
Priority: HIGH
CONCLUSION
Cwm Roofing & Building has a solid foundation for local SEO.
The priority is not to create more content or make wholesale changes to the website. The greatest opportunity is to strengthen the assets that already exist and ensure that the website and Google Business Profile are working together around the services and locations that matter commercially.
Priority areas:
Service relevance · Local visibility · GBP · Internal linking
Illustrative example. The business and data shown in this report are fictional and are used solely to demonstrate the format and approach of a local SEO audit.
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