Campaign Portfolio

Considering all the talk about cost of living in the UK, this campaign takes the tradition of a Halloween party for a group of friends and reveals an estimated cost per person as well as the estimated total cost per supermarket. Halloween is treated as a fun time of year. You get to dress up, eat sweets, and just generally have fun. But all of this does add up and not many realise how much one night can end up costing. This campaign gives people a way to see where their budget is going and potentially can reveal savings. There’s a strong seasonal hook and relevance with a cost-of-living angle. Beyond that, this can be relevant for lifestyle, family, food, and money publications.
Key findings:
“Aldi is £16.57 cheaper than Sainsbury’s for a five-person Halloween party”
“Even a budget Halloween party can cost 52% of your weekly shop”
With figures from 2025, you could compare them and say “Halloween parties in 2026 are x% cheaper/more expensive than 2025” You may also be able to add in other supermarkets or shops such as B&M for more comparisons.
Angles: Lifestyle: Here’s how much a Halloween party costs in 2026
Money/Finance: Halloween spending is rising, here’s how much a typical party costs in 2026
Food/Drink: Research reveals the best shop for a cheap Halloween celebration
Journalist outreach: National media - The Sun, The Daily Mail - Broad relevance and seasonality. Could also send to the money pages
Lifestyle - Good Housekeeping, Fabulous, Metro
Food/Drink -, delicious, Foodism
Retail - Retail Gazette, TheGrocer
Campaign considerations: This campaign relies on publicly available pricing and is therefore an estimate rather than a definite number. Before running this campaign, check for up to date pricing and information to ensure accuracy. Where prices can’t be verified or products aren’t available, make this explicit in the piece.