Have you ever looked at a competitor on Google and thought: "How on earth are they above me? They've got fewer reviews." You're not alone. Reviews are one of those areas of local SEO where there's a lot of advice floating around online, ranging from sensible to "just get 500 five-star reviews and Google will love you." Unfortunately, local SEO doesn't work quite like that. So, do Google reviews actually help you rank higher? Yes. But they're not a magic button. Reviews are on

You know how it is. Something breaks and you need to call in the trades to fix it. So what's the first thing someone does? Google it.